New Dream for the next 100 years

Hoyu Co., Ltd. develops and manufactures hair color, hair care and other hair cosmetic products for consumers and professional markets.

Hoyu America based in CA is a subsidiary of Hoyu Co., Ltd. headquartered in Japan.

In February 2005, Hoyu Co., Ltd., marked its 100th anniversary of foundation.

The name of Hoyu (fellow friends) originates from our drive to create new frontiers of business with good friends, while strengthening friendship with other people and companies, including our product's consumers, customers, wholesalers, etc.

We have always been taking the lead in hair-fashion industry by making an effort to carry out your wish to be more beautiful, and by challenging for new beauty.

We have newly defined our corporate brand "hoyu" and determined to foster it steadily in order to give people all over the world a better understanding of the nature of our business.

In addition, we have set "COLOR YOUR HEART" as our corporate slogan.

We will enjoy your loyalty to our products for all the time by enhancing our position as a leading company of hair color products, and also by actively providing hair cosmetic products other than hair color.

The 100th anniversary is not our goal but our new beginning. We are taking our first step into new dream for the next 100 years.