HISTORY
Let us introduce the history of Hoyu, through its products, seeing how it set out on its journey together with the trends of hair fashion.
1905
1909
1916
1921
Masujiro Mizuno founded MIZUNO KANKUDOU, the forerunner of Hoyu, to manufacture and sell home medical supplies.
Released hair dye "NIWAKARASU."
Released hair dye "SANWAKARASU."
Released hair dye "GENROKU" which was a long selling product for 73 years.
1923
1947
1957
1959
Established Hoyu Shokai Co. LTD.
Masujiro Mizuno was inaugurated as the president.
Opened Osaka Sales Office.
Opened Tokyo Sales Office.
Released powder-type hair dye, "Bigen."
Kimpei Mizuno was inaugurated as the Second President of the Company.
1961
1962
1964
1969
Constructed Nagakute Factory.
Entered hair salon industry.
Released "Haarel Wave Hair Color" based on new hair dye theory.
Changed the company name to HOYU CO. LTD.
Opened Sapporo Sales Office.
1970
1971
1972
1973
Opened Fukuoka Sales Office.
Released Bigen Hair Color
Held celebration commemorating the 50th anniversary of Hoyu’s founding.
Changed the Logo of the company.
Opened Hiroshima Sales Office.
1974
1976
1984
1987
Opened Sendai Sales Office.
Constructed Seto Factory.
Released "Bigen Cream Tone."
Released "Men’s Bigen Speedy Color."
1989
1990
1992
1995
Released "Lady's Bigen Speedy."
Released "Beauteen" series.
Held celebration commemorating the 70th anniversary of Hoyu’s founding.
Completed Logistics Center.
Released "Beautylabo."
1997
1998
1999
2001
Mr. Simpei Mizuno was inaugurated as the third president and Mr. Kimpei Mizuno as the Chairman of the Board.
Opened Hoyu Technical Academy.
Released "CIELO."
Released "DanielGalvin PROMASTER."
Released "Beautylabo Hair Color" and "PROSYSTEM".
Seto Factory obtained ISO14001 Certification.
Opened London Representative Office in the United Kingdom.
Constructed Sakuragaoka Factory. (Seto City, Aichi Prefecture)
Opened Studio Tokyo of Salon Division .
Established Hoyu Cosmetics (Suzhou) Co., Ltd. in China.
2002
2003
2004
2005
Opened Studio Osaka of Salon Division.
Established Hoyu America Co., Ltd.
Established Hoyu Cosmetics (Thailand) Co., Ltd. in Thailand.
Completed a new head office. (Nagoya City, Aichi Prefecture)
Established PT Hoyu Indonesia in Indonesia.
Celebrated the 100th anniversary of foundation.
Changed the Logo of the company.
Established Hoyu Singapore Pte. Ltd..
Opened Studio Sendai of Salon Division.
2006
2007
2008
2009
Established Hoyu Korea Co., Ltd. .
Opened Studio Fukuoka of Salon Division.
Involved in the business cooperation with ASGEN Pharmaceutical Co., Ltd.
Sakuragaoka Factory obtained ISO14001 Certification.
Established Hoyu Malaysia Sdn. Bhd.
Established Taiwan Hoyu Cosmetics Co., Ltd. in Taiwan.
Released "PROMASTER EX."
Acquired 60% of Kracie Group common stocks.
Released "CIELO Mousse Color."
2010
2011
2012
2013
Released "Beautylabo Whip Hair Color."
Inaugurated Makio Mizuno as the Fourth President of the Company.
Released "rexy" series.
Established Hoyu Shanghai Corporation in China.
Established Hoyu Cosmetics (Nederland) B.V. in Netherlands.
Acquired remaining 40% of Kracie Group common stocks.
Established "Hoyu Trading (Thailand) Co., Ltd." in Thailand.
Released "Naturain Coloring Treatment" as a limited edition mail order product.
Released "Men’s Bigen Coloring Conditioner."
2014
2015
2016
2022
Established Hoyu Science Foundation.
Released "Bigen Hair Mascara."
Released "Men’s Bigen Grayish Color."
Released "PROSTEP."
Established an endowed chair, "Department of Integrative Medical Science for Allergic Disease" at the Fujita Health University.
Released "Bigen Pumping Foam Color."
Renewed "Beauteen" series.
Released "Beauteen Design Color Cream."
Released "Bigen Coloring Treatment."
Opened the new basic research facility "Innovation Center."
Released "Naturain Hair Manicure" as a limited edition mail order product.
Yoshihiro Sasaki was inaugurated as the fifth president of the Company.
Makio Mizuno was inaugurated as the chairperson of the Company.
