The Hoyu Philosophy

We seek to create products that make people feel and look young, beautiful and healthy, to help them to lead a life filled with health and culture that places value on living harmoniously with the environment. We strive to gain a reasonable profit and grow in a stable and consistent manner while providing a meaningful contribution to society.

Five contributions to society:

• Consumer
  Contribute to the consumer’s cultural lives by providing quality products to make them beautiful and healthy.

• Customers
  Contribute to the customers and suppliers by striving to co-exist in shared prosperity and growth.

• Employees
  Contribute to improve employee’s lives by providing a worthwhile working environment.

• Shareholders
  Contribute to the shareholders by providing a reasonable dividend/return by generating consistent profit margins.

• Global Society
  Contribute to the global society by contributing to the economy, adhere to local laws andregulations and respect the local culture.