History
1905
Masujiro Mizuno founded MIZUNO KANKUDOU, the forerunner of Hoyu, to manufacture and sell home medical supplies.
1909
Released hair dye “NIWAKARASU.”
1916
Released hair dye “SANWAKARASU.”
1921
Released hair dye “GENROKU” which was a long selling product for 73 years.
1923
Established Hoyu Shokai Co. LTD.
Masujiro Mizuno was inaugurated as the president.
1947
Opened Osaka Sales Office
1957
Opened Tokyo Sales Office.
Released powder-type hair dye, “Bigen.”
1959
Masujiro Mizuno founded MIZUNO KANKUDOU, the forerunner of Hoyu, to manufacture and sell home medical supplies.
1961
Constructed Nagakute Factory.
1962
Entered hair salon industry.
Released “Haarel Wave Hair Color” based on new hair dye theory.
1964
Changed the company name to HOYU CO. LTD.
1969
Opened Sapporo Sales Office.
1970
Opened Fukuoka Sales Office.
1971
Released Bigen Hair Color.
1972
Held celebration commemorating the 50th anniversary of Hoyu’s founding.
Changed the Logo of the company.
1973
Opened Hiroshima Sales Office.
1974
Opened Sendel Sales Office.
1976
Constructed Seto Factory.
1984
Released “Bigen Cream Tone.”
1987
Released “Men’s Bigen Speedy Color.”
1989
Released “Lady’s Bigen Speedy.”
1998
Released “Daniel Galvin PROMASTER.”
1999
Released “Beautylabo Hair Color” and “PROSYSTEM”.
Seto Factory obtained ISO14001 Certification.
Opened London Representative Office in the United Kingdom.
2001
Constructed Sakuragaoka Factory. (Seto City, Aichi Prefecture)
Opened Studio Tokyo of Salon Division .
Established Hoyu Cosmetics (Suzhou) Co., Ltd. in China.
2002
Opened Studio Osaka of Salon Division.
2003
Established Hoyu America Co., Ltd.
Established Hoyu Cosmetics (Thailand) Co., Ltd. in Thailand.
2004
Completed a new head office. (Nagoya City, Aichi Prefecture)
Established PT Hoyu Indonesia in Indonesia.
2005
Celebrated the 100th anniversary of foundation.
Changed the Logo of the company.
Established Hoyu Singapore Pte. Ltd..
Opened Studio Sendai of Salon Division.
2006
Established Hoyu Korea Co., Ltd.
Opened Studio Fukuoka of Salon Division.
Involved in the business cooperation with ASGEN Pharmaceutical Co., Ltd.
2007
Sakuragaoka Factory obtained ISO14001 Certification.
Established Hoyu Malaysia Sdn. Bhd.
Established Taiwan Hoyu Cosmetics Co., Ltd. in Taiwan.
2008
Released “PROMASTER EX.”
2009
Acquired 60% of Kracie Group common stocks.
Released “CIELO Mousse Color.”
2010
Released “Beautylabo Whip Hair Color.”
2011
Inaugurated Makio Mizuno as the Fourth President of the Company.
Released “rexy” series.
Established Hoyu Shanghai Corporation in China.
Established Hoyu Cosmetics (Nederland) B.V. in Netherlands.
2012
Acquired remaining 40% of Kracie Group common stocks.
Established “Hoyu Trading (Thailand) Co., Ltd.” in Thailand.
2013
Released “Naturain Coloring Treatment” as a limited edition mail order product.
Released “Men’s Bigen Coloring Conditioner.”
2014
Established Hoyu Science Foundation.
Released “Bigen Hair Mascara.”
Released “Men’s Bigen Grayish Color.”
Released “PROSTEP.”
2015
Established an endowed chair, “Department of Integrative Medical Science for Allergic Disease” at the Fujita Health University.
Released “Bigen Pumping Foam Color.”
Renewed “Beauteen” series.
Released “Beauteen Design Color Cream.”
2016
Released “Bigen Coloring Treatment.”
Opened the new basic research facility “Innovation Center.”
Released “Naturain Hair Manicure” as a limited edition mail order product.
2022
Yoshihiro Sasaki was inaugurated as the fifth president of the Company.
Makio Mizuno was inaugurated as the chairperson of the Company.