Brand Portfolio

Cultural differences, lifestyle variations and a myriad of hair types mean that hair color products are subject to a plethora of unique demands. Hoyu is able to satisfy the needs of all markets with a rich line of colors and product functions.

Sold in 70 countries worldwide, Bigen is a renowned authority in hair coloring. Regardless of your natural hair color, consistency, condition, length or style, Bigen produces optimum color results. Formulated as a gentle choice, both Bigen Permanent and Semi-Permanent hair colors contain no ammonia and require no hydrogen peroxide. For more than 50 years, the Bigen brand has offered safe, effective and economical hair color to consumers worldwide.

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Hoyu Professional
Hoyu is one of the first hair color manufacturers to target the professional market, and we have come up with some wonderful products in collaboration with the salon industry. With our expert understanding of consumers and the hair color and hair care market, we have teamed up with professional colorists to achieve the colors and textures that customers demand of professionals.

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